Social Club Seltzer Is the New Official Hard Seltzer Sponsor of the Arizona Diamondbacks
The cocktail-inspired hard seltzer gives fans the chance to bring the Chase Field experience home with the launch of a Phoenix-focused marketing campaign
August 20, 2020 9:00 ET
Social Club Seltzer, the newest hard seltzer from Anheuser-Busch, announced today that they are the new Official Hard Seltzer Sponsor of the Arizona Diamondbacks. To celebrate, the brand is going all in on the team’s hometown of Phoenix, Arizona with a new marketing campaign including new creative running across paid digital and social channels, digital out of home, influencer engagement, and e-commerce initiatives to excite consumers. In addition, Social Club will give fans the opportunity to win Diamondbacks merch and plenty of cocktail-inspired hard seltzer (in the form of a gift card) from August 24, 2020 through August 31, 2020 with a new social media giveaway.
While fans can’t cheer for their team in-person this year, Social Club Seltzer is bringing the Chase Field experience right to people’s homes by giving away prizes including stadium seats, a virtual meet-and-greet with Diamondbacks Infielder Ketel Marte, home bases from Chase Field, signed balls, jerseys and, of course, Social Club Seltzer (in the form of a gift card). From August 24, 2020 through August 31, 2020, fans can enter for a chance to win these prizes and more. Head to the Social Club Seltzer sweepstakes post on Instagram or Twitter and tell us what food you’d pair your Social Club Seltzer with in the comment section using #Sweepstakes, and give @SocialClub a follow*.
“Social Club Seltzer launched nationally a few months ago and we’re excited to step up our game in Arizona by partnering with the Arizona Diamondbacks as the Official Hard Seltzer Sponsor,” said Lana Kouznetsov, VP of Beyond Beer, Anheuser-Busch. “Through this sponsorship and our social giveaway, we’re offering fans the opportunity to elevate their game watching experience at home and give our cocktail-inspired hard seltzers a try.”
The winning doesn’t stop there. Starting Monday, August 24, 2020 through August 31, 2020, every time the Arizona Diamondbacks win a game, up to four games, the first 200 fans to tweet #CelebrateTheHustle and #Giveaway will receive a gift card that they can use to try out Social Club Seltzer**.
Social Club Seltzer is offered in three popular cocktail-inspired flavors, including Old Fashioned, Sidecar and Citrus Gimlet. With the sessionability of a seltzer, Social Club is refreshing, yet complex. It’s the perfect a hard seltzer cocktail for those looking for more refined flavors.
No Purchase Necessary. Open to AZ residents 21+. Ends 8/31/20. See Official Rules at www.socialclubseltzer.com/rules for prizes & details. Msg & data rates may apply. Void where prohibited. *Prize is a $25 pre-paid card that can be used to purchase 2 12-packs of Social Club Seltzer.
**CELEBRATE THE DIAMONDBACKS HUSTLE
No Purchase Necessary. Open to AZ residents 21+. Begins 8/18/29 and ends 8/31/20, or until all prizes have been awarded, whichever comes first. See Official Rules at www.socialclubseltzer.com/rules for prizes & details. Msg & data rates may apply. Void where prohibited. **Prize is a $25 pre-paid card that can be used to purchase 2 12-packs of Social Club Seltzer.
About Social Club
Launched in 2020 by Anheuser-Busch, Social Club is a new premium hard seltzer cocktail, with the flavor of a classic cocktail and the refreshment of a seltzer. Social Club is available nationally in variety 12-packs and single-flavor 6-packs. Social Club has 7% ABV and 150 calories per 12oz can - a sessionable option to the classic cocktails. The alcohol comes from cold-fermented sugar. It is then combined with purified water and naturally flavored with other natural flavor. For more information, go to SocialClubSeltzer.com and follow along on Instagram. Enjoy Responsibly ©2020 Anheuser-Busch, Social Clubâ„¢ Seltzer, IRC Beer (Ale in TX), St. Louis, MO 63118.
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